Friday, December 4, 2015

Link Match for small business


Catch these ‘must have’ links with Majestic By Krzysztof Marzec | December 1, 2015 shutterstock_168079667 If you run a business that is very typical, for example an online store, or if you simply run a firm that has a lot of competition, it might be tough for you to break through Google’s rankings without the links. No doubt that good content helps, however good links can easily win the case. Let’s say that when you start your project, all other companies have already worked on their positioning strategies for many years. How would you catch up with them? Link Match One of my methods is something I call link match. I open each link separately and for that reason I generate a new list of links. Let’s call it experiment list (at least 1-2, for example a domain leading to competitors). While analysing each link separately I can see which connections would be good for my client or their business and how trustworthy it is. If my competition adds the website to some industry catalogue – I should be there as well. If somebody talks about them on forums related to the industry, maybe it would be good to be there too. Of course if the competitor shows up in places that look more like web-spam, it’s better to avoid them. The work is certainly painstaking and requires a lot of patience and a dose of perseverance. Unfortunately, if we’re going to work on a few different projects for the same client, you may find that you will run through exactly the same places. This has made me come up with a very interesting method of work. ‘Must have’ links To illustrate, the best idea is to use an online store as an example. If you run your shop online, you know how hard is to break through. The analysis can be done based on the competition that sells exactly the same products, or the industry as a whole. The rules of the method that I personally recommend are fairly easy: 1) Generate an experimental list of links – a minimum of one full URL per referring domain per competitor that you analyse. 2) Generate aforementioned reports for a larger group of competitors – it can be 100 online stores or all the dentist clinics from your area. 3) Find matching links – for this reason I’ve written a simple form and php code. You can do the same while using a specific rule in Excel – find matching links. 4) If you think that this type of analysis is too much for you, simply use the Majestic Clique Hunter. As a result, the analysis will show links that most of the stores from the industry have. You’ll very easily find the biggest industrial catalogues and forums where users talk a lot about these shops too. You can also very easily notice blogs that allow having links in their comments section or in their texts; and many, many more websites where most of your competitors have ended up naturally. If results showed are satisfying, don’t stop! For me the most interesting report was compiling a base of information about all the companies from the industry, and scanning it all with the links which have TLD’s.gov or .edu; that this industry has had. In regards to this certain project, I was able to duplicate about 70% of links from that list. Ignore all the stories about links from domains ending with .gov or .edu. For me it was just the power of websites that I generated links from, which is highly impressive for sure, the same as my hard work. Brought to you by Krzysztof Marzec Posted In: Training - See more at: https://blog.majestic.com/training/catch-these-must-have-links-with-majestic/#sthash.MDZJEpFO.dpuf Fill out the form below and join our site, then get 20% off on everything on the site, get invited to all the members-only sales
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Robots Writing Textbooks


Robots Writing Textbooks Educators at Pennsylvania State University are getting some help writing textbooks these days. From robots. Don’t laugh. The venture saved students in faculty member Bart Pursel’s Information, People and Technology class $16,000. Pursel used the new technology, BBookX, to build a textbook, and he distributed it to students for free, the university said in a press release. “Penn State develops new technology to create robot-written textbooks,” so touts the news release. “The system is helping to usher in a new genre of media: the bionic book.” It works like this: Faculty use the new technology to build textbooks from open resources on the Web. Faculty give the robots a little help by typing in topics and keywords. Professors create digital table of contents and assign keywords or phrases to each chapter. “Using matching algorithms, BBookX then returns text within moments, and users can keep the chapters as they are or mix with content of their own,” the university explained. The new technology has the potential to save students money - like it did for students in Pursel’s class — and that was certainly part of the motivation, Kyle Bowen, Penn State’s director of education technology services, said in an interview Tuesday afternoon. The university also wanted to find a way to provide a textbook that can be changed and updated regularly, he said. The technology can be used in any subject but probably is most appealing in fields that change rapidly, like technology, he said. Bowen acknowledged that professors will have to review the textbooks that the robots provide, and over time, the tool will apply choices made by the professors to create a better book, similar to how Netflix keys in on what movies a person may like based on what he or she previously watched. “The more you make those choices, the more intelligent it gets about topics you’re trying to teach,” he said. But just how many traditional textbooks will it displace at Penn State? Could be a fair number, Bowen said. “That’s part of our future exploration,” he said. The university launched the technology as a pilot and now plans to expand it to other professors and students at the university, Bowen said. In some cases, students may be encouraged to build their own textbooks, he said. “I’m very fond of this idea that the person who learns the most from the textbook is the person who writes it,” Bowen said. Pursel said the new technology was ideal for his course. “BBookX fit in really nicely with the course - we have to cover a lot, and it was helpful to know the textbook had updated info on everything I planned to teach,” he said in the news release. He learned something in the process, too. “While building my textbook, I came across subjects and topics I hadn't known about before," said Pursel. "I was able to learn something new and then pass that along to my students." Read more at http://www.philly.com/philly/blogs/campus_inq/The-advent-of-the-bionic-textbook-.html#Ctr2i2LoKDoOLCzt.99 Fill out the form below and join our site, then get 20% off on everything on the site, get invited to all the members-only sales
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Thursday, December 3, 2015


One of the shooters in the San Bernardino rampage that killed 14 people traveled to Saudi Arabia for nearly a month this spring and returned with a wife, who ultimately became his co-attacker. Co-workers of Syed Farook at the San Bernardino County public health department told the Los Angeles Times that the U.S. citizen met Tashfeen Malik online and returned with her after a visit abroad earlier this year. The couple had a baby and seemed to be living the “American dream,” said Patrick Baccari, who shared a cubicle with Farook. Also Read: San Bernardino Shooting: Police ID Male and Female Suspects Baccari said Farook never struck up a conversation; another co-worker, Griselda Reisinger, said Farook was a devout Muslim but didn’t seem suspicious. “He never struck me as a fanatic, he never struck me as suspicious,” she told the Times. Also Read: NY Daily News San Bernardino Shooting Cover Sparks Passionate Online Debate Co-workers said there had been a baby shower for Malik and Farook at the County’s Public Health Department nearly a month before the two went on a shooting rampage at the Inland Regional Center during a holiday party for the San Bernardino County public health department.